No one puts up a website with the intention of hiding it from the world, but many small business owners aren`t really sure how to boost their visitor count. Email marketing can help with that and has the added advantage of getting you repeat visitors which are infinitely more valuable than a huge number of new visitors who will never return.
How does email marketing help you draw more visitors?
Freebies. Giving something of high quality away to anyone who signs up for your email list can really help bring in new people, who hear about you from others who have blogged or written about your business in forums.
Giveaways. There are a lot of junky giveaways going around on the internet, but if you find a good one, you can submit your free report or ebook to gain hundreds, if not thousands, of subscribers in a very short period of time. Many of them will click through the links in your emails to get to your site.
Repeated linking. Whenever you offer further information in your email marketing newsletters, you will be linking to your website and this tends to result in readers clicking through, which means you will get more repeat visitors . . . ones who are far more likely to take action.
There is a lot that you can do to boost traffic to your business website, but email marketing is definitely something that works.