The good folks over at ThinkEyeTracking.com have put together a great blog post on the importance of ranking well at Google. It’s based on comparisons between eye tracking studies conducted in 2005 and 2008. In a word, Google users’ search behavior has changed considerably during that time.
What was the change? We look at fewer results.
If you Google a lot then you have probably figured out that anyone not listed in the top 3 positions for most key phrases hasn’t done a good job of search engine marketing. Users today are more search savvy than they were in 2005. Anyone who doesn’t get to the top of the charts isn’t worth looking at – at least, that’s the popular notion.
What this study really means is, now more than ever, top listings are very important. The question is, how do you get there?