Dr. Ralph Wilson is one of the pioneers in Internet marketing. Here’s a video he recently made with Jim Sterne and Bryan Eisenberg on continuous improvement for small businesses. This is a great video for any small business owner, but there are two things I’d like to point out about it. First, the video:
- First bullet point: He’s using YouTube as a marketing tool. Here, Dr. Wilson demonstrates how YouTube can be used to market your business with a professional quality video that targets your niche customer. You can do that too!
- Second bullet point: Dr. Wilson, Sterne, and Eisenberg all point out that continuous improvement for small businesses boils down to one thing – do the most important thing first. The bottom line is, you are growing your web business for your site visitors. What can you do to make it better for them? That’s what you should be doing.
In order for continuous improvement to work, you’ve got to set aside some time to evaluate and analyze your business. Time alone. It can be 15 minutes, 30 minutes, or 1 hour, but you’ve got to put it on your schedule. I like what Jim Sterne said about making a list of the things you did in the last two things and pay someone $10 per hour to do those things that are taking up your time and that anyone can do. Pay them minimum wage, whatever. But clean your plate for the really important things.