Carl Icahn recently hired a reporter to write his blog. My thought is this: If Carl Icahn, important shareholder of Yahoo! and one of the wealthiest men in America, can hire someone to write his blog, he’s obviously literate, then why shouldn’t you?
There’s no real secret to blogging. It involves writing. It involves research. It involves SEO. But what if you don’t have the time?
My guess is that Mr. Icahn is so busy running his businesses that he doesn’t have a lot of time to blog. Well, I guess that’s why he would need a ghostwriter. And it certainly is something to think about, isn’t it?
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