co Are Your Marketing Efforts Integrated? |

According to an iProspect study, only 55% of search marketers intentionally integrate their efforts with their off line marketing efforts. Why aren’t more marketers integrating? iProspect offers some reasons:

  • Lack of budget (19%)
  • Lack of human resources (15%)
  • Didn’t consider integration (13%)
  • Lack of senior management buy-in (11%)
  • Separate people managing both efforts (11%)

I believe integrated marketing is going to be one of the most important parts of marketing a business in the future. Businesses that succeed with their marketing efforts will be those that learn how to make their off line marketing and their online marketing work together toward a common goal, to push forward the company’s mission. And that takes planning.

Learn more about integrated marketing.