According to an iProspect study, only 55% of search marketers intentionally integrate their efforts with their off line marketing efforts. Why aren’t more marketers integrating? iProspect offers some reasons:
- Lack of budget (19%)
- Lack of human resources (15%)
- Didn’t consider integration (13%)
- Lack of senior management buy-in (11%)
- Separate people managing both efforts (11%)
I believe integrated marketing is going to be one of the most important parts of marketing a business in the future. Businesses that succeed with their marketing efforts will be those that learn how to make their off line marketing and their online marketing work together toward a common goal, to push forward the company’s mission. And that takes planning.
Learn more about integrated marketing.