In the last couple of years that has been a growing trend called microblogging. Essentially, microblogging is throwing up a sentence or two in short bursts and many microbloggers do this several times a day. A lot of them claim it is good for business and have hundreds or thousands of people following them on the popular microblogging sites. Is it worth it?
Well, let me just list the top microblogging sites:
- Twitter (the most popular of all)
The last two on this list – Identi.ca and Kwippy – are the two newest microblogging sites to the list. The point behind these sites is to allow social media marketers and others who own websites the opportunity to market themselves in short bursts throughout the day.
While I don’t do any microblogging myself, I do see where it can be helpful. But microblogging is best done as an adjunct to regular blogging, not as a replacement. Most of these sites have word limits (Twitter’s like 140 words, or something) and you can’t write messages longer than those. That isn’t much space to include a blog post like this one that is full of information. Instead, what it does is allow you to shoot out quick promotions and if you have a lot of products and services to promote, or a lot of clients to promote then microblogging can be a great way to get your quick messages out there for the world to see.