Talking to some friends the other day I had someone say to me, “Don’t you have to pay to be on page 1 of Google?” My chin dropped.
It dawned on me that the typical user of the Internet who has no interest in running a business online and who may never run a business online has no idea how to get their website ranked in the search engines. They, first off, probably have no interest since they aren’t running a business. I guess that’s just the way it is.
But if you do run a business and you do want to establish a Web presence, the first myth you need to get out of your mind is that you have to pay to be listed in the search engines. You don’t.
We live a pay your way world. You have to pay for all your basic needs – food, shelter, clothing – well, I guess you don’t have to pay for self actualization. But some people do. They have therapists to help them get there. Others just take up yoga.
Online, however, the economy is different. You don’t have to pay to be No. 1. You just have to learn how search engines work and build a website that does all the right things. But that’s not as easy as it sounds. It does take work. Like mowing the lawn. It’s virtually free. You pay for the gas in your mower, but if you do it yourself your only expense is your time. Or you can pay the kid down the block $25 to do it for you.
When it comes to making sure that you achieve respectable rankings for your website, you can do it yourself – if you have the time. Or you can pay someone to guide you. But Google doesn’t need your money.