co Social Media Tools For The Little Guy |

OK, you may not think of yourself as a little guy and maybe I’m being a little bit condescending, but let’s face it – small business owners need every little edge we can get. Can’t we?

There are a ton of social media tools out there that can help you make the most of your online marketing efforts. Some are worth it and some aren’t. Erica DeWolf has put together a little blog post highlighting a few of the tools that you can find useful. Among them are:

  • Facebook
  • Blog
  • RSS feeds
  • Podcasts
  • Videocasts
  • Twitter

I can vouch for most of these myself. For business social networking I like LinkedIn, but I’ve heard that many marketers have been successful with Facebook (it’s probably a generational thing). But I highly recommend blogs and RSS feeds. What Erica says about RSS feeds, that you can use them for anything, not just blogs, is true.

Two things that work really well with RSS feeds are podcasting and videos. Two very powerful methods of marketing that allow you to communicate with your customers as if they were right in front of you.

I don’t have any personal experience with Twitter, but it is a hot item right now. I highly recommend that you include some form of social media marketing into your mix of marketing strategies. For a consultation on which methods might work for your situation, contact Small Business Mavericks today.