One of the most important things you can do for your business online is to set up profiles at all of the social bookmarking and networking sites. If you don’t, someone else could.
Online, anyone can essentially steal your identity and pretend to be you, making promises in your name and not fulfilling them, doing all sorts of damage that you’ll spend hours upon hours upon hours cleaning up and still not sure if you got it all. That could be worse than cleaning up a negative credit report!
It’s up to you to protect your brand online and one of the best ways to do that is to set up profiles in your business name or brand and actively engage other social media marketers through those profiles. Even if all you do is set up the profile and never use it you’ll at least stop others from using your brand name illegitimately. Many social sites offer link juice for the links from your profile to your website so that alone is worth the effort. But actively using your profile by networking with others in those social sites could lead to additional business as you develop relationships. Not only will you be protecting your online reputation, but you’ll be building your business brand in a positive, forward-moving way.