Greg Sterling had an interesting post on his blog, Screenwerk, which highlighted the top 50 local websites. Many of them, of course, are sites like Weather Channel, Wal-Mart, or Target that wouldn’t benefit most small business owners as places to advertise, and several of the sites wouldn’t offer advertising to local businesses anyway.
It is interesting, however, that of the top 6 businesses locally-oriented websites on the list, three of them are great resources for small business owners to use for targeted marketing. They are:
Craigslist is a great resource and offers small business owners a way to advertise their local offerings for free.
Superpages and Yellowpages.com both offer free listings as well, but you can upgrade to a paid listing and be more effective. It’s just like advertising in the print yellow pages in your home town, except that you have a much broader audience and you can advertise in such a way that you increase your chances of being found someone looking for your services.
I wouldn’t ignore any of these three locally-oriented websites.