James Chartrand reminds us that life is full of stories:
A good story grabs anyoneÃ¢â‚¬â„¢s attention. We love stories. We listen to the tale and imagine everything in our mindÃ¢â‚¬â„¢s eye. We experience emotion and are compelled to take action because of the stories we hear.
In fact, as Seth Godin says, “All marketers are liars,” That is, story tellers. If you are trying to market a product or service then you need to develop the story first. Then tell it.
Make sure that when you create your story that you are not just writing for entertainment. You are writing to sell. And there’s a difference between storytelling for selling and storytelling for entertainment. That’s not to say that sales stories can’t be entertaining, but at the end of the day it’s all about closing the sale. Make sure that every element you put into your story moves the reader in the direction of that sale.