Here was a great article on ways to make social media content pay. For the record, I’d like to say that I totally agree with these three principles:
- Get quality links to your social media site profile
- Use highly targeted categorization
- Build relationships
That last one, I think, is self explanatory. But what about the other two?
Note that building quality links is about building them to your social media profile, not using the social media site itself to spam your own website. This is an important distinction and it’s a good one to highlight. Many new social media users will try to add all of their URLs to the social site itself, watering down the effectiveness of the site and not really helping their own website. Instead, build links to the social media site, which helps its search ranking, and then add one or two sites from there to your most important website pages.
The highly targeted categorization is such an important principle I don’t know why it’s not a no-brainer. But, evidently, it isn’t. I see people just going in and sending friends requests and approving friends requests for anyone and everyone. This type of social promiscuity isn’t helping you. It means you have no standards. What you should focus on is building relationships with people who have the same interests as you and targeting them specifically. They are most likely to want what you have to offer.
I hope these two points give something to think about when you set up your next social media site profile. Learn more about small business marketing at Small Business Mavericks.