Want to protect an image? There’s a new tool online to help you do just that. It’s called TinEye.
TinEye is the first image search. The best application I can think of for this tool for small business owners is to see how your images are being used online. If someone is using your image without authorization and in ways that you don’t approve of then you can stop them from using your trademarks illegally and unethically.
According to their sales page, TinEye uses image identification technology and pattern recognition algorithms to see if images have been modified. So if someone takes your original artwork and modifies it for their own use without paying you for the privilege, you’ll know about it. Other uses of this technology include:
- The ability to research corporate brands and products
- To see how others have used a particular public domain photo so that you don’t duplicate them
- Research the use of stock photos online
- See how images you know have been modified
I’ve got to hand it to the folks at TinEye for coming up with a unique and creative idea in image search. If this tool works better than Google Images then I can see partnership coming. Image search online needs some improvement.