Is SEO the same for the small guys as it is for the big boys? Do small business owners have the same considerations as large corporations when it comes to search engine optimization? In a word, yes; and no.
Yes, SEO is largely the same when it comes to ensuring that you get high rankings for your key terms. Both small businesses and large corporations must write web content based on keywords and use the latest Web standards to ensure websites are developed with search engine friendliness at the core. But it can’t go unmentioned that there is a difference between how small businesses are capable of going about SEO and how large corporations do it.
Mega-national corporations can afford to hire in-house SEOs and website developers, but small business owners have a more difficult time hiring a full-time SEO to manage their websites. It may seem as if small businesses are economically disadvantaged, but it really isn’t the case. You can do a lot of things yourself, saving you the money that large corporations shell out for website development. Or you can hire someone who specializes in small business SEO.
Small businesses can move a little quicker online than large corporations. That’s an advantage. So while there might be disadvantages, you can move more quickly to adapt to market changes, making SEO for you as a small business owner actually an advantage despite the hurdles otherwise.
The short story, you don’t have to feel out of place online just because you are not an SEO or web development expert. Just jump in and learn at your own pace, and don’t be afraid to ask for help.