Greg Sterling of Screenwerk is telling us that local video marketing will be a big thing within two years. I think he’s right.
I think his suggestion to YouTube to open up a local video channel is a good idea. He quotes HitWise as saying that YouTube already has 73% of the market. While Yahoo! and Google Video are both used to some degree, there is a huge margin between the market share enjoyed by these three video marketing channels. Second place running, MySpaceTV, has only a 9.21% market share, down from 17.73% one year ago. It looks like Google acquiring YouTube has paid off.
Making a video is relatively simple. You don’t have to spend a lot of money. You can hire a young college or high school student who knows how to operate a video camera and editing software and pay them to create marketing videos for you and upload them to YouTube and the other video sharing websites. Marketing online through video is a lot less expensive than off line marketing used to be.