No matter what kind of small business website you have, there is one tool that will benefit you anywhere in the world: Google Analytics. An account with Google Analytics is free. But it is one of the most essential tools for your business.
Google Analytics will help you track and analyze your traffic, sales conversions, and other important website statistics. If you care what people are doing on your website then I highly suggest you open up a free Google Analytics account.
Once you sign up for an account, you take the Google code provided and insert it onto each page of your website. Then you’ll be able to log in to your account at any time and see how many visitors you’ve had, where the visitors came from, how long they stayed on your site, your bounce rate, and see other statistics and trends. You can also set goals and track how well you’ve done in meeting them.
This tool is important if you wish for continuous improvement in your website business. And one other aspect of Google Analytics that is helpful is you have the ability to see how well you are doing against your competitors. A truly useful tool indeed.