co Email Marketing: Your Green Marketing Option |

Since today is Earth Day, I thought we´d take a look at a very green marketing option, email marketing. Email marketing is a great way to stay in touch with your readers, but it is also a great ecologically friendly marketing method.

No Paper: Well, obviously, since you are sending everything electronically, no paper is needed. And, if someone does want to print your email out, it will only be done for a good reason.

Endless recycling: While email doesn´t really NEED to be recycled, it certainly can be and often is. When someone reads your email and really appreciates it, you will find that they often pass it on.

Communicate with millions: You save a lot of energy by simply sending out one email to a huge list. Whether you have 50 or 50,000 people on your email marketing list, you can communicate with them quickly and efficiently.

Green marketing is perfect for Earth Day. Why not give email marketing a shot and make your business a bit more environmentally friendly?

Small Business Mavericks
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