co Make Email Marketing More Exciting |

Email marketing, if you aren´t careful, can be pretty dull. If you find yourself slaving over a few paragraphs to send off to potential clients, or just copying and pasting sales letters . . . it´s probably time to take things up a notch.

You can make your email marketing a lot more interesting, both for you and your readers, if you just make a few adjustments.

  • Ask a question. Rather than simply state what´s in the newsletter, try asking a question in the subject line. Humans love to answer questions, so many of them will do so mentally and then open the email.
  • Tell a story. Starting your email off with an anecdote, or short story will catch people´s attention and draw them into your writing. Then transition into what you really wanted to say.
  • Use humor. Humor is never unwelcome in an email . . . but if you aren´t good at it, consider using a funny quote or joke instead. Making people laugh is a sure way to get them coming back.

Keep email marketing interesting and you´ll be a lot happier yourself. Plus, you´ll end up with a lot more opened emails!

Caroline
Small Business Mavericks
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