Email marketing, if you arenÃ‚Â´t careful, can be pretty dull. If you find yourself slaving over a few paragraphs to send off to potential clients, or just copying and pasting sales letters . . . itÃ‚Â´s probably time to take things up a notch.
You can make your email marketing a lot more interesting, both for you and your readers, if you just make a few adjustments.
- Ask a question. Rather than simply state whatÃ‚Â´s in the newsletter, try asking a question in the subject line. Humans love to answer questions, so many of them will do so mentally and then open the email.
- Tell a story. Starting your email off with an anecdote, or short story will catch peopleÃ‚Â´s attention and draw them into your writing. Then transition into what you really wanted to say.
- Use humor. Humor is never unwelcome in an email . . . but if you arenÃ‚Â´t good at it, consider using a funny quote or joke instead. Making people laugh is a sure way to get them coming back.
Keep email marketing interesting and youÃ‚Â´ll be a lot happier yourself. Plus, youÃ‚Â´ll end up with a lot more opened emails!