Local internet marketing is something that the majority of business owners overlook, particularly if their products can be shipped worldwide. However, more and more people are starting to do local online searches for the stuff they want to buy . . . so if you are active with local internet marketing, chances are you´ll be the one they buy from.
Local Internet Marketing Facts
- Most people do general searches to find more information, but local searches when they feel ready to buy.
- 40% of online searching involves local searches.
- The majority of online buyers check various estores before settling on just one.
Local internet marketing is a good way to go, even if you are also advertising nation wide. Pumping your business in your local area can really boost sales and many experts agree that local search is where the money is at these days!
Caroline
Small Business Mavericks
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Why is most marketing so finite when technology can make things replicate millions of times over. Look at the latest thing to come from the internet. http://www.TheMediaZoo.com adding video in a totally different day. Go down to the bottom of the site and “try your site” it’s really cool. They will put a video spokesperson right on your site instantly. It’s the coolest internet demonstration I’ve ever seen.
http://www.Themediazoo.com
True observation – especially if the product or service sought for by prospective clients requires consultancy or great amount of detail to finalize (medical treatment, cars, real estate), the probability that they use the internet for information only and then simply pick up the phone increases massively.
Hi Josh, thanks for the link to your site – I agree, that is a very cool demonstration.
Jens – great point about how visitors use and interact with different types of service websites.
Thanks for your comments!
Caroline