For any business owner who wants to be successful with their PR, itÃ‚Â´s necessary to build a relationship with the media. This really can boost your chances of getting some free PR and with internet, itÃ‚Â´s quite easy.
Online networking is fairly easy and you basically just need to dedicate the time to it more than anything. Leaving comments on news blogs is a great way to get started on building a media relationship. But it isnÃ‚Â´t the only method.
- Writing an email to ask a question or let the writer/editor know what a great job theyÃ‚Â´re doing.
- Linking to the news blog or site. This may not always work, but it could be a great way to get noticed.
- Writing quality press releases that are targeted to their market.
Successful PR is far more likely if you make the effort to become friends with those involved in media. YouÃ‚Â´ll boost your chances of getting your press releases picked up and it will be far easier to stay in the news.