With email marketing, itÃ‚Â´s not enough to just put out great content. People may enjoy reading your emails and open up every single one, but never click on your links for one very simple reason. If you havenÃ‚Â´t included a call to action, your clickthroughs will be far lower than they should be.
What is a call to action? ItÃ‚Â´s pretty easy, basically, youÃ‚Â´re just telling people what to do! ThatÃ‚Â´s it. Whatever you want them to do, you are giving them the action and telling them to do it. This may sound bossy, but itÃ‚Â´s actually extremely effective, thanks to human psychology.
How often have you seen a banner or a button on a website that says, “Click Here”? It automatically makes you want to click, doesnÃ‚Â´t it? ThatÃ‚Â´s what you want to do within your email marketing, to help people make the decision to go ahead and buy your ebook or hire you or even just to check out a new website.
Your call to action doesnÃ‚Â´t have to be anything complicated. You might even just have a link with a short, “Click here to find out more” or “Check it out”. Simple is good in this case. Try to keep your email marketing simple whenever possible and donÃ‚Â´t have different calls to action in the same email, which will confuse people.
Email marketing can be a great way to connect with potential clients, but it will be far more effective if you are sure to include a call to action.