Social media can be a very valuable method of gaining publicity for your business blog, but you can enhance the possibilities of your content getting picked up by using one of the following social media optimization techniques.
- Make your posts linkable. You can do this by adding buttons from the most popular social media networks. There are even WordPress plug ins that do this for you.
- Write list posts. These are often very popular with social media sites and tend to get a lot of votes. Lists with numbers or resources are particularly popular.
- Make linking a good thing. You can reward people who link to you by offering top links in your sidebar or in a special weekly post to thank them.
- Actively mention social media. Tell people at the end of your post to vote for you on their favorite social media site. Some actually will and this can boost your website.
Social media optimization will up your chances of getting more traffic, especially if you end up becoming quite popular on a site. Make it easy to vote for you and give readers plenty of motivation by providing great posts that they can use and will want to share.