Video marketing is a very effective medium, since people are so visually oriented. Have you considered integrating video marketing into your email marketing campaign? This can be an excellent method of adding more interest and value to your newsletters and you´ll find that readers respond well to the addition of video links in your email content.
What sort of videos should you include in your emails? Here are a few ideas to get you started.
Video Marketing for Email
- Tutorials – anything to do with your business is perfect
- Tips – for getting the most out of your service or product
- Interviews -with someone big in the industry, this could be via webcam
- Walkthroughs – particularly good if you have a software product that you´re selling
- Testimonials – have happy customers send in a video of themselves talking up your product
Video marketing through your email newsletter will help create a better bond with your readers. It really does help to provide a multimedia experience where people can not only read about your business, but actually see it in action. It´s definitely worthwhile adding this technique to your email marketing repertoire.
Caroline
Small Business Mavericks
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We are thinking about doing some video marketing for our business, but wanted to get some advice from someone who knows more than we do about it. Do you have any recomendations of the best video cameras or software for uploading to our website?
can you give us more information on how to do this because it’s something i’ve wanted to do but haven’t had the time to research what equipment, software, and programs are needed to make it look good.
Hi Kirsten and Daniel,
Thanks for your comments – We are all Mac based over here, so I can tell you what we do, but I want to get some advice to share with you from our video experts who know the Windows side of the world. Look for a post on this topic later this week!
Caroline
Surprisingly to some people, you don’t need a lot of expensive equipment to do video marketing. Camtasia is a very reliable video editing tool that is highly recommended, but you’ll pay a little bit for it. A free, open-source version that does essentially the same thing is CamStudio. You can do basic editing in Windows Movie Maker, which comes with all laptops and PCs loaded with MS Windows.
As for cameras, it depends on how sophisticated you want your videos to be. If you are looking for Fortune 500 quality on everything then you’ll have to spend thousands of dollars on cameras, tripods, lighting, etc. But most small businesses don’t need that. Some of the most successful videos are done with a simple camcorder in the $300-$500 range. Chances are, you’ve already got everything you need. The same camera you use to make your home videos can be used for your video marketing campaigns.
A marketing video can be as simple as you sitting in front of your computer and talking into the camera as if you were talking to a friend. You can also do screen capture and record all the mouse clicks you make on your computer and voice over as you talk people through a presentation (great for webinars). Or, you can get more creative and include animation, graphic design elements, and lighting for dramatic effect, but that’s much more expensive.
The first step is to define what you want your video marketing to do. Are you trying to drive traffic to your website, brand your company, or create top-of-mind awareness? After you know what you want to do then you can more easily define what you need to do it.