co PR for Small Business: Write Press Releases for the Internet |

PR for small business is extremely important and with more and more information being made available online, it´s important to be able to write press releases specifically for the internet. This is actually quite different from the traditional press release for a variety of reasons. Let´s take a look at what an internet PR campaign should include.

PR for the Internet

  • Keep your press release under 300 words. It´s more difficult to read online and most people won´t read much more than 200 words of your online press release.
  • Use bullet points and subheadings to make the press release easier to read. The majority of editors will only skim at first to see if there is anything of interest, so make sure your highlighted points sell the press release!
  • Use the press release as an opportunity to build PR and get the editor to check out your website or blog for more information. You don´t need to include everything in this release, but it should be indicative of what they can expect from you.
  • Keep the style casual. Most online publications are pretty easy going and are looking for a writing style that can communicate rather than preach. Match the site´s style in your press release and you´ll do better.

Online press releases will need to be shorter and easier to read than an offline one. People simply can´t read as long on the computer screen as they can on a printed page, so keep that in mind when you are working on your online PR. You want to capture their attention, but not ramble on so long that their eyes are burning by the end of it!

Caroline
Small Business Mavericks
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