co Email Marketing: The Personal Way to Connect With Clients |

Email marketing is a great way to stay in touch with existing clients as well as potential ones. Keeping that connection going will help you bring back repeat customers and can be an excellent method of promoting new products. When used in conjunction with a blog, you can really go places!

Email Marketing Tips to Connect

Personalize. Using your subscriber´s name on the email will really help them feel like you are writing to them personally and this is a very effective email marketing technique that is used by blue chip companies.

Provide useful info. This is the best way to create a connection with your clients. Offering them information in your email newsletter that they can actually use will create customer loyalty.

. Giving updates on products that your clients have already bought is a great email marketing tactic. You can let them know how to get more out of it, offer a free extra and then tell them about an upgrade or a follow-up product.

Personal details. Talking to your email subscribers like a real person will usually get you a lot further than writing like a university robot.

When your readers feel connected to you, they will look forward to your emails and be happy to read them. It´s worth cultivating a relationship with your clients, since it is often easier to bring them back as repeat customers than to find new ones. Email marketing gives you the chance to do just that.

Small Business Mavericks
Back to the Blog