co Blogging for Small Business: Make Your Size a Selling Point |

Blogging for small business might seem like a waste of time if you feel that no one will look at your blog. However, many people really do prefer small businesses because of the service they get adn will be more than happy to buy from you. It´s important to remember that blogging is not the only method of gaining online publicity, however, so you can´t expect to simply sit down, write a few posts and hundreds will come to read what you´ve written.

Taking a multi-pronged approach to your online publicity campaign is a good way to go, and you can get started with blogging. Small business should make a point of letting people know that they are small, but efficient. Which would you rather buy from? A specialty shop that sells exactly what you need and provides excellent, friendly service, or a mega store that supplies all your needs, but has no one to help you and the clerks are grumpy?

Most people will prefer friendly service and small businesses are more likely to proportion this. So your size can actually be a great way to get started in advertising your business online. Blogging for small business is rapidly becoming the norm, since it is a relatively inexpensive method of getting your company out there. Make the fact that you are small a selling point and you´ll end up with plenty of customers who might not have bothered otherwise.

Caroline
Small Business Mavericks
Back to the Blog