Video marketing can be a good, visual method of promoting your business, but it will be more effective if you make it more visible. Here are a few ideas on doing just that with your video marketing.
Make it obvious. People are already accustomed to webpages full of graphics so they might not realize that one is actually a video. Make it easy to see with one of those big “Play Video” buttons in the middle of the screen.
Keep it short and let them know. Telling someone that they can learn how to edit a book in just 2.5 minutes will grab their attention. We donÃ‚Â´t have much time in our busy schedules nowadays, so itÃ‚Â´s necessary to offer people fast solutions.
Start big. DonÃ‚Â´t let your video slowly move into the meat . . . you want it to be great right from the start. That way, your video marketing campaign will keep more people watching, and itÃ‚Â´s more likely to get linked to, as well.
Use your business logo. Using a logo in video marketing is important. It should appear at the beginning and at the end of your video, just to burn itself into the brain of anyone watching the video. That way, theyÃ‚Â´ll remember you next time they think of your product or service.
Turn up the heat on your video marketing and make it worthwhile. Use your logo and make your video short and sweet. Think about ads . . . they rarely go over 30-60 seconds and itÃ‚Â´s not just because of the cost. Short and exciting keeps your viewers interested.