co Why Branding Your Small Business is Important |

Branding is something that many small business owners don´t truly understand. The word “branding” is somethign that is often mentioned in regards to business, but we tend to think of massive companies like Burger King and Walmart when we think of branding. It´s just as important for smaller businesses though.

In order for your business to be successful, you need to brand it. Branding isn´t as confusing as it sounds. You simply need to increase the public´s awareness of your business. A part of branding is being consistent and creating customer loyalty, as well. Here are a few of the things you can use to help make your business name and logo more popular.

  • Be consistent in advertising.
    This means using the same logo and repeating your slogan over and over again in every ad. What comes to mind when you hear “just do it” or see the familiar swoosh symbol? That´s because Nike has consistently used their logo and slogan in every single ad campaign over the years, and this method of branding has worked very well for them.
  • Offer top notch customer service. How you deal with your clients will determine whether or not they tell their friends to come to you or not. If you hire someone to do customer service, make sure you only hire people who are friendly and courteous and who know how to deal with people.
  • Make promises you can keep. Letting people know what to expect in your ads and then delivering that much or more, will help brand your business very well. Never underdeliver or you´ll find yourself in the doghouse . . . people love to talk about lousy businesses that they´ve run into.

Branding is a very important part of a small business. The big dogs didn´t get to where they are by ignoring this vital part of business. Without branding, no one will know who you are, what you do or why they need you. Most small businesses are already using branding to a certain extent, but it´s a good idea to focus on it and make your business better known.

Caroline Melberg
Small Business Mavericks
Small Business Mavericks Blog