For locally based businesses that donÃ‚Â´t necessarily need to advertise to a worldwide audience, mobile marketing can be a great way to reach your target market and is often fairly affordable for a small business. While there is a movement toward video ads, most mobile marketing is still text based, so you only need to hire a copywriter if you arenÃ‚Â´t comfortable writing your own ads.
Mobile marketing is very effective because it can be used to reach people who are interested in your products and live in the area. Also, people are not yet as jaded of text messages as they are with emails that advertise products. Your text ads can still be very effective and in many cases, if you word them carefully, will be seen as something useful, rather than an intrusion.
Mobile marketing originally became popular in Europe and Asia, long before North America picked it up. Because of this popularity in other areas first, Mobile marketing has already run through the testing phase and is far more refined now that Americans are getting into it.
Consider using mobile marketing for your small business if you arenÃ‚Â´t already. ItÃ‚Â´s a great way to branch out without spending too much on advertising and can be truly efective, reaching those who are interested in your products and services. Text messaging could be just what your business needs to get it moving forward.