Email marketing is something that nearly every small business should be doing. Not keeping a list of people interested in your products or services means you are losing out on a lot of money. Setting up a basic email newsletter is really quite simple and can be an excellent way to build a relationship with your readers, hopefully turning them into clients.
Here are a few email marketing tips to help you get the most out of your emails:
Provide quality content. If all you ever send out are ads, no one will be terribly interested in opening your emails. Instead, include useful information that people can use and they will keep opening those email newsletters.
DonÃ‚Â´t sell email addresses. This is one of the fastest methods to lose subscribers. If you sell their email addresses, you can pretty much guarantee that theyÃ‚Â´ll unsubscribe once they figure out who did the nasty deed. Gain your readersÃ‚Â´ trust and donÃ‚Â´t abuse it.
Keep it personal, but not too personal. Talking about yourself from time to time is a good idea, just to let your readers know that there is a real person behind the email marketing. However, if your emails are only about you, youÃ‚Â´ll end up with people unsubscribing, they want useful tips, not a biography.
Set a schedule. People like routine and they tend to respond better when your email newsletters come on the same day each week. Let them know what to expect and they will look forward to your email marketing.
Email marketing is one of the best ways to move your small business forward. If you havenÃ‚Â´t already started an email list, now is the time. DonÃ‚Â´t waste all those potential clients who just need a little reminder to buy.