co Blogging to Build Your Reputation as an Expert |

Blogging is the ideal internet marketing tool. Every internet marketer needs to establish a reputation as an expert in order to be successful and a blog is the perfect way to do so. People want to buy from someone who knows what they are doing, from someone they feel has the answers and that should be you if you want to make it in the world of online business.

There are a few ways to increase the value of your blog, which in turn will increase your expert reputation.

Links. Getting links from other blogs and websites helps people see that you really are legit and that you have valuable information to offer. Often the best way to draw some attention from other blogs and get more links in is to use links in your own blog posts.

Comments. Commenting on other people´s blogs is a great way to get their readers to click over to your blog. You can set up Google Alerts to send you an email with new blog posts that contain your keywords to make finding blogs to comment on nice and easy.

Pillar Posts. These are basically just longer than normal posts which contain a lot of quality information. Writing two or three pillar posts a week in the beginning is an excellent internet marketing strategy that will bring you both traffic and links.

PageRank. As much as people want to believe that PageRank is dead, it still has some bearing on what folks will think of your blog. If you can get a PageRank of 3 or higher, chances are people will figure you are more serious than a 0 PageRank blog.

Blogging is an excellent method of building your expert reputation. With that reputation, you will be in a position to give people the answers they are looking for and, hopefully, there will be plenty of them, flocking to read what you have to say.

Caroline Melberg
Small Business Mavericks
Small Business Mavericks Blog