One of the easiest and quickest methods of viral marketing that I’ve discovered is social bookmarking. It’s so easy anyone can do it. But there’s more to it than merely logging in and clicking. I’ve identified three key areas of social bookmarking that every small business owner should involve themselves in to be more effective:
- Making friends
It is, after all, social bookmarking. So be social.
The first step is to find the right social bookmarking sites for your business. I recommend 3-5 sites and at least 2 of those should be specific to your industry. After you’ve narrowed the field to those 3 or 5 sites, create an account at each of them. Then start your bookmarking as soon as you can. But don’t just bookmark your own material.
The best and most respected social bookmarkers spend time looking for other stories to bookmark. You don’t even have to go out of your way to do this. Whenever you find something online that you like, bookmark it. For every one item of your own that you bookmark, you should bookmark at least 2 or 3 of something someone else has written. That will help you develop a reputation of being other-centered.
Step 2: Make some friends. Spend some time on the social bookmarking site getting to know other bookmarkers. Bookmark their stores and invite them into your network. Don’t worry if they reject you or don’t respond. Not everyone does this (though everyone should). But if you invite enough people into your network, there will be a healthy dose of them who accept your invitation.
Finally, share your bookmarks with your friends. Don’t just rely on them to stop by and read your bookmarks. Some people will do this, but not everyone will. Instead, send them a note whenever you have something special that you’ve written and ask them to bookmark it. They’ll likely do so and ask you to bookmark their stories in return. Develop a reciprocal bookmarking agreement with a few of your friends. You want your stories to get votes so that they rise in popularity at the bookmarking sites because the more popular a story is the more it will get read and the more likely you are to drive traffic to your website or blog.
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