Many small business owners are intimidated when it comes to writing. You don’t have to be.
In the past, pre-Internet days, business writing tended to be “stuffy” and technical. It still is to some degree, but the Internet has taken a lot of the “stuffiness” out of the mix. You can write for businesses in a way that is friendly and personal, yet professional. This is the new form of business writing. People really want to know who you are and there is no better way to reveal yourself than through your writing.
Business writing is still all about business. Bottom line: You are trying to make the sale. But you are not necessarily selling it hard. Instead, sell it softly. Be yourself. Whether you are writing a blog, a post card, a brochure, your company newsletter, or your website content, let your personality shine through. People want to do business with people – not dry and bland words on a screen.