co I Have a Blog–Now What? |

If you’ve gotten your blog all set up and are finding yourself starting at a blank screen, fingers poised, and dealing with a sudden case of writer’s block…it’s ok!

Writing your blog is not as easy as it sounds, so don’t panic. It sounds like you should just log on and write, and while that might work at first, you’ve got to have a plan for your writing. Where does that start? At the beginning: with reserach.

What are other bloggers in your niche doing? What are they blogging about? Have you read their blogs? (You’d better!) Before you start your blog you should read a few blogs in your industry and see what they are doing.

Make a list of top bloggers in your niche. This will prove very helpful because the top bloggers can help you, or hinder you. Knowing who they are is essential and if you will comment on their blogs from time to time – even before you start your own – then they will get to know you as well. Then, when you do start your blog you will already have a network that you can fall on to help you get your established.

Do keyword research. I can’t stress this enough. It might feel tedious and boring, but never forget that your blog is an extremely valuable SEO tool, so you have to treat it like one and put in the time.

List topics that you’d like to write about. Do this before you start tapping away on that keyboard. You need to have a list of topics before you start or you’ll be speechless by week’s end. Make a list of at least 100 potential topics to write about on your blog. After you’ve done that, group them into categories and see how they relate to each other.

Stay tuned for more tidbits that can help you. For the end-to-end advice on everything from setup to content, sign on for my e-book launch to get the whole picture!

Caroline Melberg
Small Business Mavericks
Melberg Marketing
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