You’ve probably heard that it’s important to link to pages within your website – linking from your home page to internal pages of your site, for instance. To do this effectively – or for any links that you are creating (particularly inbound links from other sites or directories), you’ll want to pay particular attention to the anchor text for those links.
Anchor text is simply the text that gets turned into the link that you click. Let’s say you want to link to your product page from your home page on your website. You could say:
To see our products and services, click here (where “click here” is set up to be the link). If you wanted to be known by the search engines for the words “click here,” that would be a good strategy. Chances are though, you don’t want to be known for that. What you want to be known for are the types of products and services that you sell. A better way to do this might be:
Check out our full line of online marketing services for small business owners. Since I want to be known for those keywords, that makes much more sense.
It doesn’t make a lot of difference for your human visitors, but this will really help you become known for the keywords you want to be found for in the eyes of the search engines.