co It's the Message, Not the Medium |

One of the services that I provide to my clients is that of “Virtual Marketing Director” – in other words, for clients who don’t have a large marketing staff, me and my team of virtual marketing professionals manage the marketing aspects of the business for them.

Invariably I hear on one of our first meetings, “we’ve tried (insert whatever medium you can imagine) – it doesn’t work.” As in, “we’ve tried direct mail – it doesn’t work.”

I was beginning to feel alone in the wilderness on this one when I came across a wonderful post written by Marianna Hayes over at Results Revolution on this very topic. As she states, “In truth, it could be that you chose the wrong message.” She’s got more to say on the topic and after reading her blog for awhile now, I can tell we are kindred spirits in terms of our belief that – gasp – marketing should actually get results!

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