The Long Tail is all about small business. Small businesses are in a unique position to capitalize on the Long Tail, because they can so easily “nichefy†themselves – that is, they’re nimble enough to fill the specialized desires of the vast amount of niche seekers now in the marketplace.
Go here to listen:
Small Business Mavericks Podcast
Great Podcast! I haven’t read the book, but definitely will based upon your recommendation. Thanks!