THE 13 MOST POWERFUL WORDS IN MARKETING
Everyone knows that words have power (well, maybe not everyone – but Maverick Marketers certainly do!) Consider the word, “nice.” Nice doesn’t pack any power. It just sits there, doesnÃ¢â‚¬â„¢t it?
“We had a nice dinner.” That doesn’t tell you much. How about, “We had a delicious dinner.” While “nice” tells you nothing, “delicious” describes the meal.
How about this sentence: “I went for a walk on the beach. It was nice, sunny and quiet.” Compare that to, “I went for a leisurely stroll on the beach. It was rejuvenating and the sun was shining brilliantly across the water.”
See what I mean about words having power?
The same holds true for words you use in any marketing campaign you launch. A famous study done by Yale University once pegged the Ã¢â‚¬Å“12 Most Powerful Words in English-language AdvertisingÃ¢â‚¬Â as:
I would add the word, Ã¢â‚¬Å“FreeÃ¢â‚¬Â as well Ã¢â‚¬â€œ when used cautiously. (Too many Internet scams have abused the word). Used in context, however, Ã¢â‚¬Å“freeÃ¢â‚¬Â can be powerful.
While these words definitely have power Ã¢â‚¬â€œ they are no magic bullet. Trying to use powerful words to make up for weak copy overall is like trying to use a band-aid to fix a broken leg. Powerful words, combined with powerful, well written, benefit-packed copy is the best formula for guaranteeing powerful results from your marketing campaign.