Do You Tweet? Millennials Do!

I just watched the final game of the World Cup (so sad to see Argentina’s tears) and I watched it with a 25-year-old guy who kept whipping out his phone and tweeting. He did it all throughout the game, after every play, and I am sure he was tweeting comments...

Reach Millennials Through Rewards

If you want to reach the younger generation, called Millennials, which is made up of young people between the ages of 18 and 29, then the best way to build loyalty for your brand is to give them a reward. So says a new survey. I find two things really interesting...