Why Long-Form Content Is In

Have you noticed that content marketing is currently trending toward long-form content? By that, I mean the following types of content: 2,000-word plus blog posts White papers Books and e-books Long articles, such as what you’ll find at Medium and Longreads The...

Link Building Like It’s 2010

You may find it surprising that there are still folks link building like it’s 2010, but I was recently approached by a company that wanted me to write a 200-300 word blog post on why their real estate product was a good buy. And I was supposed to link back to...