One of the most over-looked marketing tools for small business owners is the press release. Publicity with a press release is like getting free advertising for your business – but it’s something most small business owners fail to take advantage of.
Press Release Writing
There is a traditional format for press release writing that editors expect you to follow when writing for publicity. Our professional copywriters are expert at taking your newsworthy topic and turning it into a press release that gets you noticed.
What is newsworthy enough for a press release? Anything happening in your business – a new product launch, a sale on your products or services, signing a new client, opening a new location, hiring a new employee – or promoting from within – all of these are great occasions for a press release.
Press Release Submission - Online
Once we’ve put your professional press release together, we’ll manually submit it to numerous online press release Websites, where editors of online publications go daily to find newsworthy items to include in their publications. Some of these directories charge for submissions and some of them are free.
By posting in these online directories, the links within your press release back to your Website serve as valuable, relevant links that the search engines love, and will rank you highly for.
Press Release Submissions – Offline
As a part of our submission service, we can also submit your press release directly to editors, radio and television personnel who are looking for local stories to fill-out their schedules. Editors are looking for newsworthy items – why shouldn’t you be the one to provide it?
We will manually send your press release to local editors, radio and television broadcast personnel, and then follow-up with a phone call to them to answer any questions they may have. While there is no guarantee that they will run your news item, this method dramatically increases the chances that they will.
Call us at 952-473-1007 or click here for more information about our Press Release and Publicity services for your small business today!
