Is Google Really All There Is?

Is Google Really All There Is?

If there’s one thing we love, it’s the underdog or the alternative. We lust for a Tesla, but who else is out there doing electric cars? The iPhone is what most people have, but every once in a while, you see some pretty cool Android phones out there. Companies like...
E-A-T-ing with Google

E-A-T-ing with Google

You are what you E-A-T. Google says so. Actually, what Google say is that there are three elements the search giant rates to determine how it will rank your website and your content. Expertise Authoritativeness Trustworthiness Google uses the acronym E-A-T, and you...

Is Your Site Self-Service?

An interesting observation was made in Jennifer LeClaire’s CIO Today article about customer service trends. The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site...