Building Brand Trust

Building Brand Trust

How important is trust in building your customer base? A recent BrightLocal study shows that consumers read an average of 10 online reviews before feeling able to trust a local business. The study also found that 91 percent of consumers age 18 to 34 trust online...

Three Sides of the Ball

There really isn’t a clear, hard line between customer service and reputation management and marketing. They all are part of the same package because each one involves the same contact: the point between your business and your customer. It’s kind of like...

Why Authority Is The New SEO

If you’ve been paying attention to Google’s algorithm changes for the past couple of years, you’ve likely noticed something. It seems they are canalizing webmasters into certain courses of action. One of the things that Google wants webmasters to...