The Best Thing About Case Studies

We have talked about the top reasons case studies make good marketing before, and these reasons are good — case studies are easier to write than white papers, more apt to be read because they are stories of real people, improve your credibility because they...

Proofread Or Pay The Consequences

Have you seen the term, “Grammar Nazi”? It’s generally used in a slightly derogatory way when one of the people who care about language point out flawed application of its use. Some people don’t care about mistakes in grammar, the wrong use of...

Do You Speak The Right Language?

I was talking to a Spanish teacher the other day and she told me that businesses will often translate their content into another language without an awareness of the nuances each language has. Her illustration involved an airline that wanted to boast about their...

7 Ways To Produce Outstanding Content

Your content may be good, but is it outstanding? Would you know the difference? If you want your content to stand above the crowd, you have to give it the qualities and features of outstanding content. Anything less is selling your audience (and you) short. Here are 7...