The Power of Why — How to Determine What Sets Your Business Apart

The Power of Why — How to Determine What Sets Your Business Apart

Is it a singular sensation or a winning combination? What distinguishes you from your competitors? We’re overwhelmed by choices today. We’re starved for time, too. The combination means that we’ll only search for a short time before we make a buying decision (unless...
Are You Managing Your Brand Effectively?

Are You Managing Your Brand Effectively?

Updated February 13, 2017:  Brand management is not just a skill you should hone. It’s an essential skill. But what does it take to differentiate your brand? Here are five ways to manage your brand more effectively–online and off line. Define your...

What Is Your Content’s Purpose?

It isn’t enough to churn out daily content if your content has no purpose. To be truly effective with online marketing, you have to define your goals and make every task you perform fit into your business’s mission. To do that, each content item needs to...

Why You Should Plan A Multi-Channel Event

Michael Powers of Marketo recently wrote about planning a multi-channel event the right way, and he has some good points: Start early — it takes time to get approvals and gives you room for flexibility when the situation calls for it Get all your channels...

Guest Posts Start A Reader Journey

Your guest post is the beginning of a conversation. A chance to connect. — Henneke Duistermaat Copyblogger recently had a great article by one of my favorite writer/mentors, Henneke Duistermaat. Her look at the potential of guest posts points out that there is a...