Understanding Inbound Marketing

Understanding Inbound Marketing

They might seem psychic, but today’s most successful small businesses are not. They’re just really good at inbound marketing. They understand that traditional “hey, look at me” advertising is keeping company with the dodo and VHS cassette tapes. It’s not about you and...
The Realistic Way to Think About Keywords

The Realistic Way to Think About Keywords

Bidding on popular keywords can give you a serious case of sticker shock. It’s why Google is pushing towards the $80 billion mark in revenue. In case you’re wondering, the most expensive Google keyword continues to be “Business Services,” which is marching toward the...
Optimizing Your Website for Voice Search

Optimizing Your Website for Voice Search

George Orwell thought it would be Big Brother. Take a look at who’s in our living rooms and workplaces. It’s Alexa. Or maybe Siri. Or whatever you decided to nickname Google’s version. We’re installing digital assistants in the form of smart speakers everywhere, and...