6 Alternatives to Google Analytics

Updated February 5, 2017. I believe most website owners are still using Google Analytics. There's really nothing wrong with that, but you should know it's not the only option you have. There are perfectly valid reasons for not using Google Analytics. For one thing,...

5 Signs of a Positive Social Media ROI

Updated February 1, 2017. Social media is difficult for engaging return on investment (ROI), but it's not impossible. Sometimes, you can gauge a hard dollars-and-sense value from your efforts, but it's not always possible and it may not always be necessary. So what...

Why Small Businesses Need SEO

Updated January 27, 2017. It can sometimes seem daunting. Bigger businesses get all the attention while yours struggles to get the few customers you still have left. But you should know that there is hope for every small business in every business sector. It's called...

Video Marketing: Over- Or Under-Used?

Updated January 25, 2017. One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used--or, at least, widely used--form of online marketing. In fact, while it is used quite extensively (as of November...

Happy Birthday, Google Analytics

Updated December 4, 2016. Okay, so I'm half a month late. Google Analytics turned 11 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren't sure what I mean, just think about all that a good analytics solution...

Why Long-Form Content Is In

Have you noticed that content marketing is currently trending toward long-form content? By that, I mean the following types of content: 2,000-word plus blog posts White papers Books and e-books Long articles, such as what you'll find at Medium and Longreads The...

What Local Search is All About

Since August, local search gurus have been bemoaning the loss of Google's 7-pack, which has been reduced to a 3-pack. Search Engine Journal's Matt Southern tells local businesses they shouldn't be trying to get into the 3-pack anyway. Why? Because it's based on the...