Happy Birthday, Google Analytics

Updated December 4, 2016. Okay, so I'm half a month late. Google Analytics turned 11 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren't sure what I mean, just think about all that a good analytics solution...

Why Long-Form Content Is In

Have you noticed that content marketing is currently trending toward long-form content? By that, I mean the following types of content: 2,000-word plus blog posts White papers Books and e-books Long articles, such as what you'll find at Medium and Longreads The...

What Local Search is All About

Since August, local search gurus have been bemoaning the loss of Google's 7-pack, which has been reduced to a 3-pack. Search Engine Journal's Matt Southern tells local businesses they shouldn't be trying to get into the 3-pack anyway. Why? Because it's based on the...

Social Media Keeps Improving, But So What?

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. I think I agree with Cynthia Boris, if you're going to send a private tweet to 20 people, then you may as well send a public tweet. But what if you are a...

Link Building Like It’s 2010

You may find it surprising that there are still folks link building like it's 2010, but I was recently approached by a company that wanted me to write a 200-300 word blog post on why their real estate product was a good buy. And I was supposed to link back to their...

7 Ways to Be More Effective on Social Media

It's good that you are active on social media, but how effective is your marketing? It's not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy....