The Power of Why — How to Determine What Sets Your Business Apart

Is it a singular sensation or a winning combination? What distinguishes you from your competitors? We’re overwhelmed by choices today. We’re starved for time, too. The combination means that we’ll only search for a short time before we make a buying decision (unless...

Are You Managing Your Brand Effectively?

Updated February 13, 2017:  Brand management is not just a skill you should hone. It's an essential skill. But what does it take to differentiate your brand? Here are five ways to manage your brand more effectively--online and off line. Define your uniqueness - That...

Should You Re-Purpose Old Content?

Updated February 9, 2017. There will come a time when you will want to re-purpose old content. In other words, you'll want to take an old blog post and turn it into a video, or maybe you'd like to take a video and recast it as a blog post. There are a variety of ways...

6 Alternatives to Google Analytics

Updated February 5, 2017. I believe most website owners are still using Google Analytics. There's really nothing wrong with that, but you should know it's not the only option you have. There are perfectly valid reasons for not using Google Analytics. For one thing,...

5 Signs of a Positive Social Media ROI

Updated February 1, 2017. Social media is difficult for engaging return on investment (ROI), but it's not impossible. Sometimes, you can gauge a hard dollars-and-sense value from your efforts, but it's not always possible and it may not always be necessary. So what...

Why Small Businesses Need SEO

Updated January 27, 2017. It can sometimes seem daunting. Bigger businesses get all the attention while yours struggles to get the few customers you still have left. But you should know that there is hope for every small business in every business sector. It's called...