Video Marketing: Why You Need to Be Using It

It’s possible that some of your prospects and customers can’t remember when we accessed the Internet with traditional phone lines using boxes that beeped and screeched, otherwise known as modems. It was painfully slow. The idea of looking at a high-resolution...

What’s Clogging Up Your Sales Funnel? The Real Reason Why Content Isn’t Helping You Sell.

You’ve invested in the resources to create content, and it’s working. Sort of…maybe. You’re seeing increased traffic to your website. Organic search rankings are going up. It’s all good. There’s just one hiccup – and it’s a big one. Where are all the sales? Additional...

The Power of Why — How to Determine What Sets Your Business Apart

Is it a singular sensation or a winning combination? What distinguishes you from your competitors? We’re overwhelmed by choices today. We’re starved for time, too. The combination means that we’ll only search for a short time before we make a buying decision (unless...

Are You Managing Your Brand Effectively?

Updated February 13, 2017:  Brand management is not just a skill you should hone. It's an essential skill. But what does it take to differentiate your brand? Here are five ways to manage your brand more effectively--online and off line. Define your uniqueness - That...

Should You Re-Purpose Old Content?

Updated February 9, 2017. There will come a time when you will want to re-purpose old content. In other words, you'll want to take an old blog post and turn it into a video, or maybe you'd like to take a video and recast it as a blog post. There are a variety of ways...