The Power of Why — How to Determine What Sets Your Business Apart

The Power of Why — How to Determine What Sets Your Business Apart

Is it a singular sensation or a winning combination? What distinguishes you from your competitors? We’re overwhelmed by choices today. We’re starved for time, too. The combination means that we’ll only search for a short time before we make a buying decision (unless...
Are You Managing Your Brand Effectively?

Are You Managing Your Brand Effectively?

Updated February 13, 2017:  Brand management is not just a skill you should hone. It’s an essential skill. But what does it take to differentiate your brand? Here are five ways to manage your brand more effectively–online and off line. Define your...