Optimizing Your Website for Voice Search

Optimizing Your Website for Voice Search

George Orwell thought it would be Big Brother. Take a look at who’s in our living rooms and workplaces. It’s Alexa. Or maybe Siri. Or whatever you decided to nickname Google’s version. We’re installing digital assistants in the form of smart speakers everywhere, and...
Website Usability Testing – Part 1

Website Usability Testing – Part 1

What is Website Usability Testing? What goes into it? How is the best way to approach it? What goals should you set and what can you hope to get out of it? It wasn’t that long ago that only enterprise companies engaged in website usability testing. And for good...
Demystifying the SEO Voodoo of YouTube Videos

Demystifying the SEO Voodoo of YouTube Videos

You’ve heard the stories. Somebody who doesn’t even know what SEO stands for posts a YouTube video goes went viral and racks up 6 million views. It happens—but that’s an infinitesimal exception to the rule. It’s possible, but the odds are against you. Here’s a video...