Is Your Brand Protected?

Is Your Brand Protected?

We talk a lot about differentiation, and the importance of finding their why. But once you’ve found it, do you know how to make sure you can protect the brand value proposition you’ll communicate? Here’s what you need to know about registered marks, trademarks, and...
Building Brand Trust

Building Brand Trust

How important is trust in building your customer base? A recent BrightLocal study shows that consumers read an average of 10 online reviews before feeling able to trust a local business. The study also found that 91 percent of consumers age 18 to 34 trust online...
Is Google Really All There Is?

Is Google Really All There Is?

If there’s one thing we love, it’s the underdog or the alternative. We lust for a Tesla, but who else is out there doing electric cars? The iPhone is what most people have, but every once in a while, you see some pretty cool Android phones out there. Companies like...